Design and development of the website and app for Pepsi's event.
We worked on the Underground project created for Pepsi Music. We started with a design that could communicate every option of the event, paying special attention to social media interaction and live streaming.
The event aimed to do something unprecedented in the country, true to the brand’s irreverent and innovative spirit, and to strengthen its bond with millennials through digital platforms. That’s why the website and the app had to follow the whole event in real time.
The result: more than 1.5 million visits and four live bands.
Technologies we work with at Grava.
Platforms:Web · Mobile
With Pepsi Music Underground, Pepsi took center stage again: it broke with convention and created a unique moment in the history of Argentine music, which won a Gold Eikon award.
Tell us about it: we design, build and maintain systems like this one.